Meet The Freeze®
RaceTrac's fastest fan & gameday icon.
Meet The Freeze®, the official RaceTrac mascot and one of Atlanta's most recognizable gameday personalities. Known for racing fans during Atlanta Braves games, The Freeze has become a fan-favorite tradition, bringing speed, energy, and community spirit to ballparks, special events, and RaceTrac grand openings across the Southeast.
Who Is The Freeze?
For Braves fans, spotting The Freeze on game day has become part of the experience. His high-speed races, surprise appearances, and community involvement have made him one of Atlanta's most recognizable sports personalities. Whether he's competing against fans, visiting a new RaceTrac store opening, or supporting community events, The Freeze brings excitement wherever he goes.
- He's 6'2".
- He's been racing Atlanta Braves fans since 2017.
- He has run more than 700 races.
- Off the field, he enjoys rewatching legendary race wins and visiting cold-weather destinations.
- His favorite way to unwind? An ice bath with a Freeze Blast or a Swirl World from RaceTrac.
For Braves fans, spotting The Freeze on game day has become part of the experience. His high-speed races has made him one of Atlanta's most recognizable sports personalities.
- During select Braves home games, one fan gets a head start before The Freeze takes off. Beat him to the finish line to win a prize and some serious bragging rights.
- The 2026 sweepstakes has wrapped up, but be sure to check out this year's race on Instagram.
Beyond the field, The Freeze supports RaceTrac's commitment to serving local communities through store openings, charitable events, and fan experiences across the Southeast.
- He loves making a difference in our communities and getting a quick race in wherever he can.
- You can catch The Freeze at many of RaceTrac’s grand openings for new stores, community events and more.
When The Freeze isn't racing fans, he's recharging with some of his favorite RaceTrac treats, including a Blue Raspberry Freeze Blast, Swirl World® frozen dessert, and RaceTrac pizza.
When was The Freeze created?
The Freeze was created by RaceTrac in 2017 to celebrate the Atlanta Braves' move to Truist Park.
Has The Freeze ever been beaten?
While The Freeze is known for his speed, a handful of opponents have managed to beat him over the years.
How can I enter for a chance to race The Freeze?
The Freeze's opponents are selected at random before certain Atlanta Braves home games. However, during the Beat The Freeze Sweepstakes, fans can enter for a chance to race The Freeze and compete for a grand prize. The race against The Freeze has wrapped up for this season.
Why is The Freeze famous?
The Freeze became famous for racing fans during Atlanta Braves games and has become one of the most recognizable sports entertainment traditions in MLB.
Where can I see The Freeze?
Fans can often spot The Freeze at Atlanta Braves games, RaceTrac grand openings, community events, and on RaceTrac social media channels.